Amsterdam Dance Event makes its return this year with a new venue

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October 18th-22nd see the return of the Amsterdam Dance Event (ADE) for its 22nd edition, in the Tolhuistuin, Brakke Grond and Melkweg venues with the DeLaMar Theater taking centre stage.

The Amsterdam Dance Event, an initiative of Buma, will be moving to the DeLaMar Theater, after a fruitful 16 years in the Felix Meritis. This is being done to allow major renovations to take place in its old venue. The DeLaMar is ideally situated next to the Leidseplein and De Melkweg and will also allow the event to bring previously separately-housed events such as ADE Dance & Brands under one roof.


“Having been sold out for the last seven years, plus with more delegates coming from an ever greater number of countries, especially Korea, China, Africa, India and South America, the renovation of the Felix Meritis offers us an opportunity to try a different venue,” ADE director Richard Zijlma, said. “We are excited and optimistic about the new conferencing and networking possibilities that the Nieuwe DeLaMar Theater offers, and we’re confident that delegates will find it a spectacular and inspiring space.”

New ticketing system

With a new ticketing system this year, delegates will be able to choose between day and night time activities with a 5-day Daytime-only pass as well as the classic 5 Days/Nights passes that, as always, offered to delegates who want to embrace the vast range of business and entertainment possibilities that ADE offers each year.

Spotlight on Morocco

The 2017 panel program is coming together with Morocco under the spotlight in this year’s ADE Global View. The North African country currently hosts 15 festivals each year including Atlas Electronic, Oasis, MOGA, Transahara and Beyond Sahara that are almost exclusively dedicated to electronic music, plus a range of large events featuring world music (Gnaoua), jazz (Jazzablanca) pop (Vertigo) and sacred music at the Fes Festival of World Sacred Music. This forward-looking and liberal-minded country also has a healthy club scene with venues specialising in house music (Tamasis), hip hop (555 Marrakech) and techno (Pacha Marrakech, Amnesia) thriving throughout the country.

ADE’s conference schedule will also feature We’re Calling It Ethnotronic covering the growing electronic scenes in South America, Africa and parts of Asia where musicians are mixing local sounds with dance floor beats, Who’s Stealing Our Best Songs?, looking at the land-grab by publishers as IP rights on classic sounds from the 80s expire.

The Amsterdam Dance Event takes place from the 18th to 22nd of October, 2017.

For more information about ADE, click here.

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