M4SONlC Launches New Sound & New Era With “Real Life”

Internationally recognised electronic artist, M4SONlC enters a new era of sound and technology, with his latest single ‘Real Life’, and accompanying collectors NFTs.

Having broken onto the world stage with captivating live Novation Launchpad performances, the artist says the Launchpad was never intended to be a long-term pursuit. “It was just something fun I did that took off in a big way” he says. And though he still has a deep love for the controller that started his career, after a number of years herealizedd that being constrained to the parameters of performing every note on a Launchpad didn’t allow him to express his full music potential.

“This is the music I would be producing if the Launchpad didn’t exist. I’ve come to a point in my career where I’m no longer defined by the Launchpad. These originals are now revealing who I am with far more story-centric music.

A lot has happened in my personal life and to the world around us since I started making music. I have so much more to say than I did before. This era is really about tapping into that and connecting with people on a deeper level.”

While expressing his message in a new way, Real Life is the first release in a new era of M4SONlC music that is inspired by who and what originally drew him to create electronic dance music. With strong influences from the likes of Kaskade, Deadmau5, Tim Bergling, Adrian Lux, Morgan Page and Eric Prydz, Real Life harks back to a time where music was long form and vocally oriented.

Accompanying the release will be a series of song NFTs for collectors, made entirely by M4SONlC. “Technology’s ability to help you create is obviously intrinsically tied into what M4SONlC is. I didn’t want to lose that part of me but I also want to be able to grow as an artist.

I find the world of NFTs so incredibly exciting. It’s an entirely new but completely expansive creative space and I’m keen to flex my creative muscles in a different way with the accompanying NFT project.”

M4SONlC who has previously released on Ultra Music, Laidback Luke’s Mixmash Records, and his own label Global League, burst onto the scene in 2012 with Launchpad video mashup “Weapon”, quickly reaching 50 million You Tube views which saw him tour the globe performing live shows on some of the worlds biggest stages including TomorrowWorld, Mysteryland, Sunset Music Festival, Vans Warped Tour and Stereosonic amongst others.

‘REAL LIFE’ is out on 12th August 2022 on Australian label Global League.

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