Billboard just announced an exclusive streaming partnership with Spotify! What does this mean?
Billboard recently announced that it has teamed up with Spotify as its exclusive streaming partner for 2016, a deal that allows the streaming service to power playback of more than 75 Billboard music charts and will include a weekly New Music Fridays editorial feature and three additional Spotify-centric tallies. In addition, Billboard and Spotify are also teaming to present three new Spotify-driven charts published weekly on Billboard.com.
“As the world’s largest streaming music service, it’s exciting to partner with a highly influential music brand like Billboard to help expand its chart offerings,… We’re pleased to offer passionate music fans the ability to listen to hundreds of artists on the Billboard charts alongside new content, powered exclusively by Spotify.” – Stefan Blom, Spotify chief strategy officer/chief content officer.
“For decades, Billboard has remained the world’s most influential music brand because we’ve never stopped innovating and giving our audience expanded access to new content,… Our partnership with Spotify will unite both brands and launch new features to better serve today’s growing digital audience.” – John Amato, co-president of The Hollywood Reporter-Billboard Media Group.
Billboard will feature Spotify’s New Music Fridays playlist with each article accompanied by the playlist button, allowing readers to listen while they read. In addition, those who visit Billboard’s site will be able to hear 30-second snippets of each song on every chart, with the option to stream tunes in their entirety on Spotify.
While this is a huge plus for music streaming, what does this mean for Spotify’s direct competitor, Apple Music? We’ll just have to wait and watch how and if Apple react.