To be transported to a secret exotic location, to hear brilliant DJs play B2B, but with an exciting new twist – to clean up the planet as you ‘party with a purpose’.
Clean The Beat (CTB) is a new global event series of artist-led, music-powered beach and city cleanups, with, crucially, sharply focused end goals for the resulting plastic collected.
Namely, ‘circularity’ to extend the life cycle of plastic by putting it back into the long term economy, and data collection for vital research. Sorting, counting and classifying each item creates an essential new record of information about the scale, and nature, of the plastic problem.
This vitally important initiative is being launched by Bye Bye Plastic Foundation, beloved brain-(and heart-) child of Vivie-Ann Bakos aka BLOND:ISH, already at the forefront of establishing ‘sustainable raving’ and creators of the ‘my Eco Rider’ movement to eliminate single-use plastic from DJ booths, music events, and festivals.
This new global program Clean The Beat with its three pillared approach (music, circularity, data collection) next visits Tulum (set for Nov/Dec 2021, in partnership with conservation collective Planet Buyback – more details TBA), Barcelona, Amsterdam (at ADE), and Bali, and possibly a 2.0 in Miami Beach, now all even more highly anticipated following the success of May’s CTB launch event in Miami with a music line-up of aDios, Archila x Differ, Malone x Ella Wild, Apache x Layla Benitez, Monoky, while BLOND:ISH with other Miami-based DJs joined the 100+ beach cleaners who participated; way to get the message out there! The goal 3,000 pounds of trash was surpassed, actually 3,136 were collected; something to celebrate, yet a terrifying reflection of the threat to our environment right now, and how more than ever, a program like this is absolutely needed within our scene.
More on ‘circularity’: it’s one thing to collect discarded plastic, but another to do something more than throw it in a recycling bin, to end up back on the beach further down the line.
Of all the items collected, outweighing the rest by far were plastic bags and plastic bottles; 1300 and 1000 respectively. This is where CTB’s partners come in, in this case local non-profit Clean Miami Beach and RecycleGO and Precious Plastic, to assist with the conversion of plastic trash into valuable raw material and products with their own long-term value. By collecting and disseminating data on this, BBP will also aid research on the issues and possible solutions worldwide.