The social media giant Facebook will be introducing new restrictions and regulations into its algorithm from the 1st of October and DJ Livestreams will be the first thing to leave the platform.
These added regulations are expected as the start of the pandemic caused many DJs to connect with their audience through Facebook live. However, this also gave rise to the problem of licensing and unrestricted use of licensed music on the platform. The new rule is as follows.
“You may not use videos on our Products to create a music listening experience. We want you to be able to enjoy videos posted by family and friends. However, if you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile, or group may be deleted. This includes Live.”
Activities such as uploading snippets of music videos, using copyrighted music, etc. might lead to severe consequences. Read the full statement below
“We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community — and we’re grateful for how they’ve enabled the amazing creativity we’ve seen at this time.
Our partnerships with rights holders have brought people together around music on our platforms. As part of our licensing agreements, there are limitations around the amount of recorded music that can be included in Live broadcasts or videos. While the specifics of our licensing agreements are confidential, today we’re sharing some general guidelines to help you plan your videos better:
Music in stories and traditional live music performances (e.g., filming an artist or band performing live) are permitted.
The greater the number of full-length recorded tracks in a video, the more likely it may be limited (more below on what we mean by “limited”).
Shorter clips of music are recommended.
There should always be a visual component to your video; recorded audio should not be the primary purpose of the video.
These guidelines are consistent across live and recorded video on both Facebook and Instagram, and for all types of accounts — i.e. pages, profiles, verified and unverified accounts. And although music is launched on our platforms in more than 90 countries, there are places where it is not yet available. So, if your video includes recorded music, it may not be available for use in those locations.”
This essentially kills the DJ live streaming scene of Facebook. Facebook has been a great platform for bedroom DJs to showcase their talent. The scene of Facebook DJ sets was thriving even before the pandemic hit the world. While YouTube, Twitch, and other platforms are great alternatives, none of them can reach out to a large set of the audience like Facebook does.
DJs like Deadmau5 have established their own platforms for performance and are charging a nominal fee for viewing it. We might see more artists following the same trend after this regulation update.
For more information, stay tuned to the page.