Gone are the days of paper tickets and stubs which a lot of attendees keep as memorabilia. Leading the way in a first, Live Nation announced their latest innovation which brings blockchain technology into the mix.
Live Stubs, will see the company collaborate with artists to give fans digital collectible NFT ticket stubs which will be included on select Live Nation shows in North America across Swedish House Mafia’s Paradise Again tour.
Announcing Live Stubs, our new digital collectible NFT ticket stub, with our first set in collaboration with @swedishousemfia!
— Live Nation (@LiveNation) October 29, 2021
As per the official press release “Live Nation’s Live Stubs digital collectible NFTs will mirror the unique section, row, and seat of each ticket purchased, allowing fans to collect ticket stubs once again – this time with more capabilities.”
Speaking about the initiative, Michael Rapino, President and CEO of Live Nation said, “Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows. Special thanks to SWEDISH HOUSE MAFIA for kicking it off for their upcoming tour.”
Tickets for the ‘Paradise Again’ tour went on sale last week and are available here Live Stubs will automatically be given for free to fans who purchase a primary ticket to tour stops that are promoted by Live Nation and in venues powered by Ticketmaster’s digital ticketing platform.
Having invested in blockchain technologies since 2018, Live Nation isn’t new to utilizing it, many of the company’s festivals like Lollapalooza, EDC, Governor’s Ball have already created their own unique NFTs and marketplaces. Ticketmaster also has the ability to mint and share NFTs along with events ticketed through its industry-leading digital ticketing technology.
H/T – EDM.com