[Watch] BOYS NOIZE reveals “Birthday” video

Today, the Techno punk Alex Ridha aka BOYS NOIZE reveals the video for “Birthday” ft Hudson Mohawke + Spank Rock.

The video stars the director LIL INTERNET and includes cameos of Venus X, who will open up the USA LIVE show premiere in NYC on July 30th, as well as Boys Noize himself. The track is taken from his 4th solo album MAYDAY which was released one month ago.

Last week, Boys Noize performed the first, all new LIVE show at Barcelona’s Sonar Festival. Boys Noize conceived the spectacle together with visual artists SUS BOY and LIL INTERNET, exploring a thematic narrative inspired by cyberpunk, 80’s industrial and surveillance in contemporary society. You can see a 35 minute clip HERE.

“Birthday came together quickly from a simple concept – following someone’s birthday from the end of the night to the beginning of the day, all in reverse. Boys Noize loved the idea, but we were having trouble deciding who’s birthday it should be. So when it was suggested for me to both direct and actually be in the video I was just like ‘sure whatever,’ but then of course I got super nervous. My favorite way to operate directing videos is to set up scenarios but then film the reality of what happens in these scenarios, but this was extra ridiculous. Labanna Babalon, who magically ends up being in whatever city I’m shooting in half the time, had a house party where 6 people ended up in the bathtub. I guess that happens, but this time it was all on camera. I kinda still refuse to look at the raw footage. Maybe when I’m old. Also getting a cake smashed in your face isn’t cool because whipped cream gets in your ear. Also if you get shot in the head with a confetti cannon it HURTS, it feels like getting shot with a paintball gun at point blank range. It was a really fun day though, more fun than real birthdays, maybe I’ll just shoot a music video on every birthday from now on.” From the director LIL INTERNET

MAYDAY is a statement of Ridha’s commitment to the album as an art form – an almost rebellious stance these days. In an album, an artist can map the entire breadth of a particular phase of his work, capturing much more than a mere snapshot.

BOYS NOIZE live and DJ sets:

07.01 – Arras, FR @ Main Square Festival (LIVE)
07.02 – Marmande, FR @ Garorock (LIVE)
07.09 – Lisbon, PT @ Alive Festival
07.10 – Aix Les Bains, FR @ Festival Musilac (LIVE)
07.14 – Bern, CH @ Gurten Festival (LIVE)
07.15 – Graefenhainichen, DE @ Melt! Festival (LIVE)
07.16 – Ostrava, CZE @ Colors of Ostrava (LIVE)
07.17 – Dour, BE @ Dour Festival (LIVE)
07.19 – Nyon, CH @ Paleo Festival (LIVE)
07.21 – Ibiza, ES @ Amnesia
07.23 – Regensburg, DE @ Zuckerbrot & Peitsche
07.29 – Montreal, CAN @ Osheaga (LIVE)
07.30 – New York, NY @ Studio E (LIVE) w Health, Poliça, Venus X
07.31 – Fontana, CA @ HARD Festival
08.05 – Salmo, CAN @ Shambhala Music Festival
08.08 – Madrid, ES @ Mondo
08.12 – Budapest, HUN @ Sziget
08.17 – Vienna, AUT @ Frequency
08.20 – Inverness, UK @ Groove Loch Ness
08.25 – Zurich, CH @ Zurich Open Air (LIVE)
08.26 – Dublin, IRL @ Opium Room
08.27 – London, UK @ SW4 (LIVE)
08.28 – Haarlemmermeer, NL @ Mysteryland
10.28 – Live Oak, FL @ Suwanee Hullaween