ULTRA Worldwide celebrated the conclusion of its most prolific year to date on Saturday as it wrapped up an incredible eight-stop tour of South America. Totaling eight events across five countries, ULTRA Worldwide has now produced a phenomenal TWENTY-SIX events spanning SEVENTEEN countries and FIVE continents in 2016.
In total, over 1,000,000 people have attended ULTRA events this year, with more than 165 million tuning in to experience the action online, via UMF TV’s live streaming platform ULTRA Live. In addition to this, UMF Films’ Official Aftermovies have received more than 40 million unique views in 2016.
ULTRA’s latest and final tour of 2016, which ran from October 7-15, saw it produce brand new standalone RESISTANCE™ shows in Paraguay, Peru and Chile; return ‘Road To ULTRA’ events in Peru, Chile, Bolivia and Paraguay; and the full-scale debut edition of ULTRA Brasil in Rio de Janeiro.
ULTRA BRASIL CELEBRATES SOLD OUT DEBUT IN RIO DE JANEIRO
Representing the jewel in the crown of the entire tour, Friday, October 14 and Saturday, October 15, saw the highly anticipated first edition of ULTRA Brasil in the stunning Cidade Maravilhosa – Rio de Janeiro. A completely SOLD OUT, two day festival, over 60,000 fans swarmed to the north of the city.
The enormous ULTRA Main Stage, which was graced by headliners including Above & Beyond, Dash Berlin, Hardwell, Krewella (Live), Martin Garrix, DJ Snake and Steve Aoki.
Offering an entirely different experience altogether, ULTRA’s burgeoning RESISTANCE™ concept was also in full force across both days of the festival. Tale of Us, Hot Since 82, Art Department, Matthias Tanzmann, Anna and more provided the entertainment on Day One, before the reigns were handed to the one and only Carl Cox, who welcomed Nic Fanciulli, Nicole Moudaber, Steve Lawler, Matador, Pan-Pot, Jon Rundell and more for another infamous Carl Cox & Friends gathering.
In an exclusive partnership with MTV Latin America (and in a first for ULTRA Worldwide) ULTRA Brasil was broadcast live to over 50 million households in 26 countries across the continent. The two-day live stream was hosted on MTV’s digital platforms in Latin America and Brasil, in addition to the primetime specials that were also televised live from the Sambódromo across the weekend.
RESISTANCE DEBUTS THREE STANDALONE EVENTS ACROSS SOUTH AMERICA
From October 13-15, ULTRA took the concept one step further by producing a series of three standalone RESISTANCE™ events in Paraguay, Peru and Chile. Welcoming more than 15,000 music lovers over three consecutive days, Carl Cox, Tale Of Us, Nicole Moudaber, Matador, James Zabiela, Steve Lawler and many others provided the entertainment to a discerning South American crowd hungry for cutting edge dance music and unparalleled production values.
With huge plans in store for RESISTANCE™ in 2017, this historic three-day tour represents just the tip of the iceberg for the flourishing brand.