Deadmau5 has teamed up with Absolut for a brand new virtual reality game, ‘Absolut deadmau5’.
Ever wanted to be deadmau5? Well with the VR game ‘Absolut deadmau5’, which will be available via iOS, Android and Samsung app stores soon you can be deadmau5! Well, in a game atleast… The game revolves around getting Joel Zimmerman to his gig on time. Users will have the autonomy of selecting his car, and will then be prompted to speed through several live-action obstacles – all while showing electronic music fans and Absolut consumers what an adventurous night out with Zimmerman and his feline cohort Meowingtons is like.
Absolut deadmau5 users are also invited to purchase a set of limited edition Google Cardboard headsets to complete the Absolut deadmau5 experience, which are available for purchase right here.
“Every brand needs to start thinking about how to create experiences, whether they are digital experiences or physical experiences that are really either delightful or useful”, said Afdhel Aziz, head of Absolut Labs. “With this game, Absolut Labs has indeed produced a stunningly unique experience, starring one of dance music’s greatest producers”.
Check out the ‘behind the scenes’ footage below. Its pretty cool!
Khushrav’s passion for dance music started early on as he began creating weekly podcast episodes of the latest electronic music across genres and has mixed over 200 episodes over a span of 5years. As a dance music enthusiast, Khushrav still keeps up to date with every week’s releases, contributing to THE’s Spotify playlists.
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