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Paridhi Bhatiya

Apart from building brands in advertising, I love to collaborate with artists and musicians across the globe to create content and tell their stories to the world. Dance music for me has a way of understanding people’s emotions and it also inspires them to break through any barrier to create something beyond their goals.

Sonar Music Festival now an incredible start up ecosystem

The Sonar Music Festival, which is held in Barcelona, is known across Europe for it’s offering in the Music creativity and Music technology segments. It was founded in 1994, and today, it has more than 124k attendees which is rising with each passing year.

Despite the growth in new markets, the value of the Electronic Music Industry fell by 2%

According to the International Music summit report of 2017, the overall value of the electronic music industry was down 2% to $ 7.3 billion in 2017.

Ultra Music Festival at par with Formula 1 in terms of global presence

In March 2018, Ultra Music Festival celebrated its 20th anniversary in Miami. This was a massive celebration as Ultra worldwide has now hosted over 1 million attendees across the globe.

Music Artists are focusing on Instagram more than ever

Music artists are now documenting their work and promoting their music on YouTube, Spotify and Instagram. In fact, if you search for a known or emerging DJ, you should be sure to find them on Instagram.

Instagram Stories – Now the central ad platform for music artists

Instagram and Instagram stories are platforms that are growing at a very fast pace. While people like to share most of their moments and experiences with the world, businesses on the other hand use this platform to garner exposure and boost sales.

FACT: Music festivals are growing exponentially across the world

Perhaps what is most interesting apart from the music festivals taking place in the European and North American markets, is the fact that these festivals are now growing around the globe with the Ultra Music festival adding 23 new events, adding up to 45 ultra-events around the world attracting 1 million attendees.

Is Pandora catching up with Spotify and Apple Music?

Pandora has launched a premium family plan for $15 which will provide 6 unique users access to unlimited music streaming.

These were the world’s highest paid DJs in 2017

34-year-old, Scottish DJ – Calvin Harris remains top of the list of highest paid DJs for the fifth consecutive year.

How Electronic Dance Music has led to the rise of Spotify

Since its launch, Spotify has become one of the most preferred platforms to stream music on from a listener’s point of view, and hence it has grown to provide a reach/distribution network to a wide audience.

Amsterdam Dance Event announces 2018 Dates

The Amsterdam Dance Event (ADE), the world’s leading event for electronic music, will take place from the 17th to 21st of October, 2018. The organisers are expecting around 400,000 national and international visitors for the 23rd edition.

T.H.E Interview – 2GEN

The story of a father and son duo from Barcelona has been a unique one. Xavi and Rafa (together known as 2GEN) played together for the first time in 2014 and realized that even though they have diverse strengths, they create magic while playing together.

How a father and son came together to become a DJ/Producer duo

Being a DJ is one of the best professions in the world. As the electronic dance music scene evolves, a huge part of the youth is opting to become DJ’s.

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