French DJ and producer DJ Snake has shared the incredible new video for his hit single – Magenta Riddim.
Filmed in India, the video pays tribute to the massive influence Indian music has had throughout DJ Snake’s history.
Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for “Up & Up”), the “Magenta Riddim” video follows a squad of firefighters who can’t stop dancing—the pride and joy of their small Telangana town. Much of the talent and crew involved in making the “Magenta Riddim” video are local artists who’ve worked on legendary films in the realm of Tollywood (the Telugu-speaking film industry).
“Magenta Riddim” is one of the latest culture-spanning singles dropped by DJ Snake. DJ Snake is both reclaiming his dance roots and pushing his artistic boundaries to create music that celebrates the global culture.