When it comes to shooting a video, post-production is one of the most valuable steps in the content creation process. It involves lighting, sound, and overall aesthetics.
By mastering each element, you can create a video that not only looks great but also performs great for its intended target audience.
Continue reading to familiarise yourself with a number of video post-production tips to improve your content.
1. Don’t add too many filters
The right filter can transform the appearance of your video and give viewers the opportunity to witness branded content in a brand-new light. You must, however, be wary of adding too many filters. This can not only have an adverse effect on the way your video is received but ruin perfectly good footage before it has even had the chance to shine.
A filter may be a great addition to still images but can have the opposite effect on moving images with lighting, white balance, and colour varying from shot to shot.
When it comes to applying an off-the-shelf filter, for example, you must exercise caution. If you are struggling, an industry-leading media company, such as Red Bee Media, should be able to provide assistance during the post-production process and even undertake any complex tasks on your behalf as necessary.
2. Adjust your white balance
Our eyes may be capable of recognising white under a wide range of lighting conditions, but digital cameras are not quite as smart. Lighting can be either warm, with orange tones, or cold, with blue tones. To ensure the post-production process runs as smoothly as possible, it may benefit you to adjust your white balance before you shoot.
To do so, point your camera at a source of white light, such as a piece of paper or white wall, to assist your camera with determining what it should be on the lookout for. Your camera should then adjust its colour spectrum accordingly going forward. If you forget to do so, you should be able to tap into your colour correction and white balance skills to achieve the desired result during the post-production process.
3. Remove background noise
When it comes to post-production, background noise is one of the most common, and irritating, problems that can arise. Most video cameras are designed to eliminate as much background noise as possible, but you may still be required to adjust this during the post-production process. There are, however, a number of steps you can take to prevent this problem from occurring in the first place.
For example, recording audio with an external microphone can guarantee a cleaner, crisper sound. Sourcing a location with minimal background noise can also be a great solution but it can take time to master. If you are unsure, test the acoustics of a room with your video camera and microphone before you start shooting.
4. Select appropriate music
Music is one of the most crucial elements involved in the post-production process. As well as defining a mood, it can also set the tone for the duration of the video as a whole. Only use copyrighted music if you have express permission to do so. If you do so and get caught, your video may be removed from the public sphere, and you may also be expected to pay a fine.
The post-production process can make or break a video. By familiarising yourself with a number of top tips and mastering the post-production process, you can thrust your content to new heights. For example, don’t add too many filters, adjust your white balance, remove background noise, and select appropriate music.
