The details behind Paris Hilton, Drake, and NBA stars’ sponsorship deals with sweepstakes casinos
The use of celebrities within marketing schemes is utilised within every industry. From your favourite musician promoting a skincare brand, to your favourite actor being the face of a new video game. Casinos are no different. The use of Celebrities within marketing and game designs brings significant influence and appeal to games.
What are the details of the celebrities deals with sweepstakes casinos?
In the simplest terms, a sweepstakes casino is a social online casino. This is where people can play digital and live-dealer casino games online via an app or a website depending on their preference. This app or website will also offer sweepstakes promotions.
The USA is seen to be the biggest market for sweepstakes consumers however we are seeing it rise in various markets. One Online Casino market in particular that is expected to see a large growth is Canada’s. The most popular casinos for real money in Canada are all getting in on the sweepstake action. A group really getting involved in sweepstakes are celebrities.
Let’s see who has got a sweepstake deal recently.
Paris Hilton
Paris Hilton is a household name in many countries and is best known for being the heiress to the Hilton Hotels fortune. Known for some of her reality TV shows and being a well-known DJ giving her influence over various industries.
Recently we have seen that she has branches out by being a sort of brand ambassador to WOW Vegas. This fits with her brand being a hotel heiress and also someone who is known for being on the nightclub scene. As we all know, being in Las Vegas fits in with the party lifestyle as it’s well known for its nightlife.
Paris is known for her big social media presence and with it she brings her wealth of experience in the worlds of social media and entertainment. Not known by many, she is actually a pretty savvy and successful businesswoman.
WOW Vegas expects Paris Hilton to bring a fresh perspective to social casino brand as she is someone who definitely has her own unique style and aura This alone brings a huge fanbase that may be new to the brand. With her level of entertainment expertise, it is expected that this is to be a very successful partnership.
To match her legacy, Paris has even brought some of her very own catchphrases to the brand. The catchphrases are very on brand for Paris, regardless of whether or not she was the one that wrote them. An example of one of the catchphrases is “It’s totally slaying with a fab new casino design that will make you feel as though you’re living on the Vegas Strip” and “It has over 700+ thrilling slot games ready to get your heart racing.”
We can expect to see her come out with some more bangers as their partnership continues!
Drake
Through the use of social media, Drake announced his involvement with a sweepstakes casino. Following the trend of livestreams, he announces a livestream that would be premiering just before the Christmas holidays. Which is the perfect time of year for anyone to release a partnership. Not only did Drake pair up with the online casino Stake, but he also paired up with internet personality Adin Ross to join together for their “Drizzmas Giveaway”. The idea behind this competition was created by the online casino Stake and shows that there is a huge uptake for celebrities promoting casinos at the moment.
Fans of both Drake and the internet personality had the opportunity to win some impressive gifts on this livestream. These ranged from a romantic getaway, all the way up to the choice of a Lamborghini or Mercedes G-Class SUV. There were other gifts to choose from that were a little more practical such as a year’s worth of rent, which is especially relevant in this economic climate.
Not only this but they used Drake himself as a gift up for grabs as there was the opportunity to see Drake live in concert when he was on his “Anita Max Win Tour” in Australia. Alongside this there were the usual money-based prizes, which added up to some considerable sums. There was a huge prize of $100,000 but this had to be won by someone who was also a Toronto artist or entrepreneur. This goes to show that Drake still very much cares about the place he comes from and always has his local community in mind.
Karl-Anthony Towns of the New York Knicks
Karl-Anthony Towns, a leading NBA sports star is getting in on the action as well. He has signed up with VGW Poker to take part in their celebrity challenge. This focuses on using a range of celebrities to be the face inside the poker game you are playing. It is a fun way to incorporate your favourite sports stars with your favourite game as it makes it feel as though you are playing the celebrity yourself- but this isn’t the case.
In other cases, you can find yourself playing against Paul George, the player for the Philadelphia 76ers. This method is an avid way to market your brand as the recognisable faces of sports stars and famous singers and actors entices people to try the games out. It has been seen throughout the gaming industry that stars from various industries are used in advertisements. Another great example is Michael Phelps. He’s one of the biggest names in swimming and has been utilised within this great marketing plan used by casinos, which makes it that little bit more fun for everyone.
Which celebrity would you like to see endorsing online gaming?
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