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As an upcoming musician, what social media platform should you be focusing on?

Editorials

If you’re an aspiring musician, what platform is the best to get you the fandom you desire? Well stats say forget Facebook, focus on your Instagram presence.

Facebook, Twitter, Instagram, YouTube and Spotify. These are the must-haves for most of the artists out there. You need to communicate with your fans, and you need to get your music out there. But focusing on a specific social channel is a matter of the genre you play/perform. Viberate looked into the top 200 artists in each of the main genres, analyzed their follower growth on Facebook, Twitter, Instagram, YouTube and Spotify, and then compared it against the total number of followers they have on respective channels.


musician

As expected, artists have the biggest following on Facebook. However, the metrics that really matter aren’t totals. They’re apparently the recent growth stats. Pop artists from Viberate’s sample of top 1000 musicians got over 410 million new Instagram followers in 90 days, which is outrageous compared to a mere 121 million new ones on Facebook.

With social media being far from a free communication channel, it’s very important to identify which platforms can really get you your money’s worth and are worth the hassle. According to these stats, it’s safe to say Facebook isn’t among them anymore.

What do you feel?

Source: Viberate

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Khushrav Bhada

Content Writer - EDM News & Spotify Correspondent at T.H.E - Music Essentials
DJ, content creator and team partner at T.H.E, Khushrav is a music enthusiast whose interests spread across all genres from electronic to hip-hop to classical opera.

Khushrav’s passion for dance music started early on as he began creating weekly podcast episodes of the latest electronic music across genres and has mixed over 200 episodes over a span of 5years. As a dance music enthusiast, Khushrav still keeps up to date with every week’s releases, contributing to THE’s Spotify playlists.
Khushrav Bhada
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