Net Worth & Rise to Fame of Brianna LaPaglia
With an as-hard-as-nails personality, sharp media handling, and ever-growing influence, Brianna LaPaglia-aka “Chickenfry”-has emerged into a household name whose net worth hovers around about
She has been able to amass a career spanning podcasting, social media, and now modeling at the tender age of only 25 years with an estimated net worth of $4 million as of the year 2025.
The Breakthrough of Barstool Sports
She first came into the limelight with her hosting of the very popular PlanBri Uncut podcast with Barstool Sports. With its candid conversations and relatable humor, this podcast has gathered an immense audience base, securing her as one of the best prospects over at Barstool. Sponsorship deals and ad revenues coming from the said podcast fuel this ever-growing fortune of hers.
Social Media Powerhouse
Beyond podcasting, LaPaglia has used her social media platforms to her advantage to further her career: with millions of followers across the platforms, combined on TikTok and Instagram, the money piles up in brand endorsements and collaborations. Relatable content and an unfiltered persona make her a favorite among lifestyle and fashion brands.
From Digital Star to Sports Illustrated Model

In January 2025, Brianna made another giant leap in her career, featuring as a digital cover model for Sports Illustrated Swimsuit. This is an achievement that shows her modeling potential and thrusts her further into the mainstream media limelight. This simply aligns with her journey into breaking barriers and embracing new opportunities.
How She Built Her $4 Million Fortune
The sources of LaPaglia’s wealth are as follows:
- Salaries and Sponsorships of Barstool Sports Podcasters
- Social media influencer deals and brand collaborations
- Merchandise sales related to her personal brand
- Fashion modeling contracts; among them her Sports Illustrated feature.
Her financial successes can thus be attributed to the way she managed to diversify her career, which does not seem to slow down in any way soon.
Answering Trendy Questions
- How much is Brianna Chickenfry’s salary? With regard to her incomes from podcasting, social media, and endorsements, estimates put the net worth of Brianna between $1.5 and $3 million.
- What is Zach Bryan’s net worth? Zach Bryan has his net worth, procured from his music and via live performances, estimated between $10-15 million.
- Did Zach Bryan pay Brianna Chickenfry $12 million? It has been reported that Bryan offered $12 million with an NDA agreement, but most details remain speculation.
What’s Next for Chickenfry?
The more her career continues to expand, the more Brianna LaPaglia becomes a guiding light for aspiring creators. From behind a mic, dominating social media, or gracing magazine covers, she’s showing them that this modern digital age is full of opportunities-just get out and work for them.
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