Alexso speaks to us about his DJ Mag Campaign, upcoming releases, and how it all kicked off, for him.
Aditya – Hey Alexso, Welcome to this edition of T.H.E – Interviews! How’s 2021 been for you so far?
Alexso – Under the situation of the global epidemic, China controlled it very well, which did not have a great impact on my music production and performance, but a lot of festivals are canceled. During the epidemic period of 2020-2021, the trend of electronic music in China changed greatly, and many international artists were unable to enter the Chinese market. As a result, China’s music pop style began to shift to a more local and commercial style and interrupted the process of electronic music trends from 2014 to 2019 to integrate internationally.
Aditya – Could you brief us about your ‘Alexso’ project?
Alexso – I have been working as a DJ for 24 years, which is also my first job. I keep doing it because I love music. In 2013, EDM became popular all over the world, and It’s broke the national boundaries. In recent years, I have made a lot of achievements in the field of electronic music in China， and will focus on the internationalization of my music.
Aditya – Growing up, how did you develop a taste in music?
Alexso – I usually listen to a lot of different styles of music and try to make a lot of different styles. I also develop my own unique taste in music through various attempts.
Aditya – As we near the DJ Mag voting deadlines, has it been something that you have been focusing on? How would you differentiate yourself from others?
Alexso – My biggest goal this year is to hit the DJMAG TOP100 DJs list. No matter what the result is, I’m still going to focus on my music career. I think it is my ability to plan my music project and integrate Chinese elements into my works, which has a strong personal label.
Aditya – Could you tell us about your upcoming releases? Some IDs we could listen to haha
Alexso – The new single “About You”, which I collaborated with Lost Capital, is our first transnational collaboration. which will be released on the Gemstone label in Revealed, and I’d like to share a little piece with You.
Aditya – What do you think about the music scene in China?
Alexso – China’s electro-music has been developing rapidly in recent years. Although there is still a big gap between China and Europe and America, it is still catching up in a fast way. Especially, China’s electro-music market is huge, and I believe more young people will join in the cause of electro music in the next few years.
Aditya – Being a record label owner, what do you seek in demos?
Alexso – I value the quality and creativity of a single, because hundreds of thousands of new songs are released every day, and only those with enough creativity and quality have a chance to stand out among them.
Aditya – Advice to upcoming DJs and producers?
Alexso – I hope that these young people work hard to learn DJ and production is the most basic thing to do. It is very important to plan their own music career, whether it is music or people, to create a unique label for themselves. Finally, production, performance, planning, and publicity are indispensable.
Aditya – Lastly, what are your plans for 2022?
Alexso – I’m still going to focus on my music career. In 2022, I will shoot more MV’s, so that the world will be more impressed with China’s achievements and the development of Chinese electronic music.