Asbury Automotive Acquires Herb Chambers for $1.34 Billion

Herb Chambers Reflects on the Deal

Herb Chambers, the legendary figure behind the dealership empire, isn’t walking away entirely. While he’s selling most of his business, he’s keeping ownership of Mercedes-Benz of Boston in Somerville, Massachusetts. Reflecting on the sale, Chambers stated:

“As I look back on the last 40 years in business, I do so with immense pride, and as I look forward, I will do so with great satisfaction knowing what we built together will be in trusted hands.”

Chambers will also serve as a Special Advisor to Asbury, ensuring a smooth transition for the brand.

What This Means for Asbury Automotive

Asbury Automotive Group, headquartered in Duluth, Georgia, is already one of the largest automotive retail and service companies in the U.S. This acquisition marks a major push into the New England market, an area where Herb Chambers has long dominated.

With this deal, Asbury adds a huge footprint in the Northeast, expanding its portfolio to:

• 152 new vehicle dealerships
• 198 franchises
• Operations covering 31 car brands

How the Deal Is Being Funded

To finance this massive purchase, Asbury plans to use a mix of credit facility capacity, mortgage proceeds, and cash. The deal is expected to close in the second quarter of 2025, pending standard regulatory approvals.

The Impact on Customers and Employees

For customers, the transition should be relatively seamless. Asbury has assured that the customer-first philosophy that Herb Chambers built over decades will remain intact. Employees of Herb Chambers’ dealerships—numbering over 2,200—will also transition under Asbury’s management.

The real question is whether Asbury will maintain the same level of personalized service that made Herb Chambers a household name in the region.

What do you think about this major auto industry shakeup? Let us know in the comments!