ZHU Explores Enticing Sonic Landscape On “I Admit It”

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zhu i admit it

ZHU explores an eerie, enticing sonic landscape with characteristic cool, flitting from the ethereal to the visceral, on his new single, “I Admit It” featuring 24kGoldn, who contributes a scintillating verse.

24kGoldn currently tops Billboard’s Hot 100 with his Platinum single “Mood” featuring Iann Dior.

The accompanying video unfolds on the production floor of a factory where the machinery has been repurposed to produce ZHU’s fashion line, which exudes an erotic, industrial sensibility. The unexpected combination of plastic, lingerie, work boots, kimonos, protective gear, and faux fur, in shades of orange and black, is informed by hazmat imagery, filtered through a sensual, futuristic lens. After the robotic assembly line wraps up production for the day, the workers slip into pieces from the stunning, forward-thinking collection and take to the improvised factory floor catwalk as ZHU and 24kGoldn perform.

Akshay Bhanawat

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