Following the success of their newest release ‘Belong’ via Axtone/Ultra worldwide, Swedish icon Axwell and Axtone starlet Shapov team up with media titan Revolt.TV to reveal the winner of their prestigious ‘Belong’ global music video competition.
Starring in the video is Panchito, an adorable white maltese who embarks on an epic quest to return to his loving home. The journey isn’t without perils however – Panchito finds himself wandering the wilderness, battling the harsh elements, and trekking across terrain more suitable for his distant cousin, the wolf. But the determined canine perseveres, finding himself in the loving arms of his owners at the culmination of the video. With stunning scenic backdrops, aerial drone views, and a fair amount of stellar cinematography, video director Jose Javy Ferrer’s submission stole the hearts of Axwell & crew upon first review, securing Panchito and Ferrer’s place among the Axtone legacy.
“We are so excited about winning this competition, it’s super that we are all the way in the other side of the world and still connected for this one project in the most unusual way. My family and I are so proud of my doggy (Panchito) as he did an amazing job in his first feature role as an actor. Now he deserves a nice vacation!” – Ferrer
A month ago, video directors, visual artists, and fans were given the unique opportunity to submit their video creations for Axwell & Shapov’s latest collaboration, “Belong.” Videos were allowed to be of any nature at all and the competition wasn’t limited to professional directors – everyone was encouraged to show off their skills and personality. With the first prize winner winning the grand prize + an endorsement from Axtone, and the second + third prize winners also taking home prizes, the competition saw entries skyrocket into the thousands, further magnifying how ground-breaking this opportunity could be for emerging visual artists.