Hero of Swindon, the artist and producer CHANEY reveals a psychedelic new video starring Bez from the Happy Mondays. ‘My House’ accompanies Chaney’s latest single, which was released as part of his debut EP #SAVESWINDON earlier this year.
In the video, which is a literal interpretation of the song’s lyrics, Bez plays a disgruntled neighbour. The video also features an appearance from a real-life dominatrix, Claire Knight.
Chaney said: “‘My House’ is a song that lyrically really lends itself to obvious visuals, and the video is based around a heightened/exaggerated version of myself being a homeowner. Freaking your neighbours out is one thing, but when your neighbour is BEZ – it leaves you unsure whether might come knocking to demand you to turn the music down, or with a bottle of brandy asking to join the party!”
Building on his reputation for Hacienda inspired beats fused with fizzingly clever, everyman lyrics, ‘My House’ is a claustrophobic (and somewhat sinister) consideration of the housekeeping rules of the new property-owning generation.
Chaney says: “’My House’ is a combination of experiences visiting your friend’s new homes, houses, university halls, and also the memories of that slightly psychotic neighbour that lives on your cul-de-sac (the one that never says “good morning”), maybe that’s me when I live in my dream house”.
Chaney is about making music people can relate to whether they’re the downtrodden dreamers of satellite towns or simply the party people who can’t find a decent night out. “I think there are people out there who need speaking for,” he explains. “Without being too rock n roll about it, I think people need someone genuine to come through.” In Chaney, they might have found their man.
After making his trade as a singer/songwriter for a while, he started to experiment more with dance music, playing with loops and beats in his parent’s basement. Following a serendipitous encounter with Primal Scream’s seminal Screamadelica, he landed on a sound that fused his melodic sensibilities with his growing affection for the Great British Rave. What emerged quickly became his signature style: winking odes to nights out, set against irresistible club-ready backdrops.
