DEVAULT Shares First Look At His Upcoming RUBY Project With The Bloody Beetroots Collaboration, “Hold On”

devault the bloody beetroots hold on

The newest addition to DEVAULT’s audiovisual series is unveiled with the LA-based producer teaming up with the legendary The Bloody Beetroots for “Hold On,” out now via Insomniac Records.

Accompanied by an aggressive, provocative music video by Acetone Films, “Hold On” and it’s accompanying visual are the first look at DEVAULT’s forthcoming RUBY project which will drop in full in late March.

Last year, DEVAULT stunned the masses with the releases of JADE and SAPPHIRE, leading to widespread praise and admiration from fans and critics alike. Citing a desire to “create something that pays homage to the music that got me so excited about electronic music in the first place,” DEVAULT’s previous projects showcased an edgy, original, and fearless side to his creative output that seemed sorely lacking in dance music. The visual for “Hold On” puts you right in the middle of a setting reminiscent of Fight Club, with the main character making their way through an ominous warehouse setting and evidently pursuing a target of high value. The new single holds true to DEVAULT’s developing aesthetic, with The Bloody Beetroots’ vintage hardcore dance/punk sound acting as the perfect complement to DEVAULT’s aggressive, sinister style.

What started as a creative hobby in the calm scenes of Orange County soon became a personal quest to form something bigger than a unique venture – a modern new wave sound that takes dark rhythms and ethereal-like sound design and clashes them together in perfect sequence. The desire to create music and become an electronic artist has always been a hidden pulse in DEVAULT’s life, whether it stemmed from his early obsessions over Depeche Mode’s Dave Gahan, or analyzing the blend of fashion, film, and music altogether. It’s no longer a search for genre, but rather an evolving sound, appreciating the trials of young adulthood at age 22 and letting him and his audience grow into something beyond a young man and his music. In 2018, DEVAULT was tapped for official remixes with Rihanna, Lorde, and 6lack, amassing millions of plays on all platforms and being a crucial part of Rihanna’s “Sex With Me” #1 spot on the Billboard Dance charts. DEVAULT has been most notably known for his remix of DJ Snake’s “A Different Way” (DEVAULT Remix), which Billboard labelled as one of the top ten remixes of the 2017 year. DEVAULT went on to release his debut ep STAY later in 2018, which featured NJOMZA, Bipolar Sunshine, Matt Maeson, and Porches. 2019 was a year of breaking trends for DEVAULT, with the dynamic releases of his JADE and SAPPHIRE EPs signifying an artist truly coming into his own and embracing his roots. With a slew of more music and a handful of massive shows this year, 2020 looks to be the year of DEVAULT.


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