This moment, subtle as it was, has reignited talks about the ongoing tension between Drake and Kendrick Lamar. Though neither artist has publicly acknowledged an active feud, moments like this, coupled with subtle lyrical jabs and industry competition, suggest that their rivalry is far from resolved.

A History of Rivalry

The tension between Drake and Kendrick Lamar isn’t new. Their feud dates back over a decade, rooted in industry competition and perceived slights. Kendrick’s infamous “Control” verse in 2013, where he name-dropped Drake and other contemporaries, is often cited as a turning point in their relationship. While the verse was celebrated as a declaration of competitive dominance, Drake’s response suggested he took it more personally.

Over the years, both rappers have exchanged subtle disses through their music. Drake’s tracks like “The Language” and “Sneakin’” have been analyzed for veiled shots at Kendrick, while Kendrick has taken aim at Drake’s authenticity and reliance on hit-making formulas in songs like “King Kunta” and “The Heart Part IV.”

Recent Developments

This livestream moment isn’t the only recent sign of tension. Earlier this year, Drake filed a petition through his company, Frozen Moments LLC, accusing Universal Music Group (UMG) of inflating the streaming numbers for Kendrick Lamar’s diss track, “Not Like Us.” The track, which indirectly referenced Drake, became a talking point for fans and critics alike.

In response, UMG denied the allegations, calling them “offensive and untrue.” The company emphasized that its marketing strategies are ethical and that Kendrick’s popularity is driven by genuine fan engagement. While this legal action hasn’t directly involved Kendrick, it has added another layer of complexity to their rivalry.

Drake nearly says “F**k Kendrick” while reading a fan letter 💀pic.twitter.com/fJH4t1GBX5

— NFR Podcast (@nfr_podcast) December 27, 2024