Fresh off the back of his debut EP release last week, Feder reveals the official music video for the lead single – Breathe.
Created through an exciting collaboration with British avant-garde photographer Rankin and Make Up For Ever, the production invites consumers to create their very own colour mixes in association with Make Up Forever and Artist Color Shadow, a collection of 124 new vibrant eye shadows.
“I always associate music with colors and emotions, which are at the core of my creative process”, explains Feder. “I’ve been very inspired by the infinite colour range of Artist Color Shadow. I love the concept of creating music inspired by the vibration of colors. I am thrilled to work with Make Up For Ever and to be part of the tribe.”
To create an impactful and vibrant music video, the brand has also collaborated with British avant-garde photographer Rankin. Speaking about the production, Rankin states: “From the moment I heard Feder’s track ‘Breathe’, I wanted to make a film for it. It’s an immediate dance classic. I love what Make Up For Ever are doing with this type of project. They’re putting the art back into make-up marketing.”
The track is taken from Feder’s debut EP Breathe, which followed the artist’s previous track releases, including ‘Lordly’, ‘Blind’ and ‘Goodbye’, with these three tracks collectively amassing over 250 million streams.
A diverse and dynamic blend that serves as an aural embodiment of Feder’s expertly crafted production skills, the EP kicks off with title track ‘Breathe’, a melodic arrangement featuring waves of electronica laced in 80s style synths. While the Bombay-themed ‘Indian Summer’ brings moombahton vibes to the release, Timothy Auld and Ana Zimmer are recruited to lace ‘Remember Your Name’ with their rich vocals. Finally, ‘Stay There’ offers a moody, brooding end to the Breathe EP.
Originating from Nice, Feder (real name Hadrien Federiconi), decided to make the move to Paris after gaining influence from the house and hip-hop scenes, making his mark with 2013 debut track ‘Sixto’. But it was his original release, ‘Goodbye’ that placed Feder on the radar as one to watch. Charting at #1 on the iTunes Charts in 28 countries, ‘Goodbye’ was also #1 on Shazam Charts in Europe and is the #50 most Shazamed track of all time. His follow up ‘Blind’ shared similar success with earning Top 10 status in 12 countries and earning a place in the Top 5 in the French Spotify chart.
Also a keen remixer, Feder has reworked tracks for the likes of David Guetta and Rudimental, and has performed at international festivals such as Tomorrowland. He will be debuting his new energetic live show on 8th December at Les Transmusicales de Rennes in France, before a date at L’Olympia hall in Paris on 8th March 2018.
The ‘Breathe’ music video blends the artistic vision of Rankin with Feder’s sonic creativity, which is an exciting transition for the rising French artist, as he pushes his musical boundaries into the realms of fashion.
