Denver-based creative polymath SoDown has always gone against the grain.
The saxophone-playing production maestro has tattooed his own unmistakable brand of thunderous, gritty bass, and cultivated a dedicated fanbase who celebrate his experimental soundscapes and homegrown authenticity. The artist’s tight-knit Facebook community, The GetDown (SoDown Family), boasts more than 4000 members who love sharing ideas, music, art, and good vibes.
Over the last two months, SoDown unveiled a three-part video series that doubled as both a love letter to The GetDown family, and a cryptic tease of his forthcoming Get Up EP, which drops Friday, April 1.
The first video depicted SoDown dripping hot wax onto a letter which he stamped with his moniker’s emblem. Behind-the-scenes, 30 fans received letters and were tasked with solving the cypher inside, which revealed “new EP coming soon.” Recipients then shared their discoveries in the Facebook group, congregating their fellow fans to revel in curiosity.
The second video saw SoDown trekking across Denver to sign, seal, and deliver more enigmatic letters that furthered the mystery.
The final video culminated with the producer uploading HQ Get Up EP audio files to SoDown-branded USBs, which were mailed to superfans who were encouraged to share with The GetDown community.
