Jimmy From The Gym is a modern-day No Scrubs for the Insta generation and the debut single by 26-year-old EEVA, aka Emelie Eriksson — one of Sweden’s hottest young songwriters and, as of right now, one of its brightest new popstars too.
“Jimmy’s the one who makes the most noises in the gym,” she says. “You should ignore that guy.”
The song started life as a riotous role-call of male archetypes it’s necessary to navigate — we also meet Billy, who’s worth a billion and definitely wants you to know about it — that EEVA wrote for another artist to sing. When nobody else was brave enough, she took matters into her own hands. “It’s definitely a song that’ll divide opinion,” she laughs. “But it’s not hateable. It tiptoes near the line, I admit, but it doesn’t quite cross it. I want people to laugh, and have fun with it.“
Jimmy From The Gym is being released by multi-dimensional UK label The Other Songs, home to RuthAnne, Mabes, and Quarry. EEVA says: “I’m so happy that The Other Songs believes in me and my music. I was thrilled when we signed the label contract that I spilled champagne all over it. Now I’m considering making it a tradition every time I sign something – signed, spilled, delivered, I’m yours!”.
There’s a serious side too: “The song’s also about what we call ‘perfect’ these days,” EEVA adds. “Superficial stuff doesn’t really matter in the end. We’re all stuck in the social media wave and sometimes we should take a step back and remember to not take it all so seriously.”