Cruise Lab Co. Ltd., which is hosting IT’S THE SHIP Korea, announced that the Busan City Hall has signed a business agreement (MOU) with Busan Metropolitan City Hall, Busan Port Authority, and Busan Tourism Corporation which aims to revitalize the cruise tourism industry in Busan.
Cruise Lab Co. Ltd. announced the launch of IT’S THE SHIP Korea, which will launch its first sailing this year, with a five-year agreement with the convention agencies in hosting IT’S THE SHIP Korea by 2024. The four-day three-night one of a kind experience will sail from Busan, South Korea.
The convention was attended by Jang Woo Seok, CEO of Cruise Lab Co. Ltd., Park Sung Hoon, Deputy Mayor of Busan Metropolitan Economic Affairs, Kang Bu Won, Head of Management of Busan Port Authority, and Chung Hee Jun, President of Busan Tourism Corporation.
The four-day three-night sailing will depart from Busan, stopping over in Fukuoka, Japan before returning to Busan. From August 28-31 2020, the Costa neoRomantica cruise ship, hailing from Italy, will be the vessel of choice for this cruise festival. This concept of a cruise ship is new to the local market and will offer world class performances by international and local artists, pop-up parties and various side activities.
In June of last year, Cruise Lab Co. Ltd. partnered with one of Asia’s largest event promoter, Livescape Group, in bringing the unique cruise music festival to South Korea. Since its inception in 2014, The Livescape Group has expanded into three countries, with their IP IT’S THE SHIP sailing to three countries in 2020. IT’S THE SHIP has been meeting the demands of festival goers who are seeking new experiences, and taking away the prejudice that cruise ships are for an older target market.
In partnership with Cruise Lab Co. Ltd., Livescape Group and BEPC Tangent, IT’S THE SHIP Korea is poised to be at the forefront of the latest trend in music festivals in South Korea, bringing the entire cruise music festival experience to a new audience in South Korea in 2020.
Jang Woo Seok, CEO of Cruise Lab, said, “We expect to achieve the success of IT’S THE SHIP Korea with unique geographical advantages and a strong base as a tourist city in Busan.”
“We are honoured and ecstatic to announce the maiden sailing for IT’S THE SHIP Korea, following the success of our previous sailings in Singapore and China. We’ve always believed in creating unforgettable immersive experiences for all our shipmates and we’re excited to share this new adventure with our new shipmates from South Korea as well as our returning shipmates.” said Iqbal Ameer, Group CEO of Livescape Group.
Oh Keo Don, Mayor of The Busan City said, “It’s the beginning of a new era for the Busan cruise industry which will benefit the Busan economy due to the direct and indirect consumption of tourists in the areas of accommodation, food, transportation, as well as shopping before and after departure from Busan. We expect the image of the global tourist city to increase in a positive manner proportionate to the increase in foreign tourists.”
More details of “IT’S THE SHIP Korea” available at www.itstheship.kr.
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