Super Bowl Effect: Kendrick Lamar’s ‘Not Like Us’ Sees Insane 430% Surge

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Kendrick Lamar hit the Super Bowl halftime stage, and the internet went insane. If you thought his set was just another performance, think again—his diss track “Not Like Us” saw a ridiculous 430% spike in streams on Spotify overnight.

That’s not a typo. People couldn’t hit replay fast enough.

The Power of a Halftime Show

super bowl half-time-show

Before Sunday, “Not Like Us” was already a massive hit, but Lamar’s high-energy performance turned it into an absolute streaming monster. Fans flooded Spotify, pushing the song to 1.65 billion total plays. If Lamar was looking for a victory lap, he just sprinted an entire marathon.

Internet Reactions: Memes, Chaos, and More

kendrick lamar super bowl songs

The moment Lamar performed the song, social media exploded. X (formerly Twitter) was flooded with memes, reactions, and celebratory posts. Some called it the best halftime show in years. Others just kept posting “NOT LIKE US 🔥🔥🔥” on repeat.

One user wrote, “Kendrick didn’t just win the halftime show. He won the internet.”

Drake Fans Feeling the Heat?

Of course, the song’s success isn’t just about the beats and bars—it’s about the ongoing Drake feud. “Not Like Us” was already a viral moment in their rap beef, but now? Kendrick might as well have engraved his name in the history books.

What’s Next?

With this kind of momentum, don’t be surprised if Lamar capitalizes on the moment. New music? A tour? A surprise album drop? Who knows, but one thing’s clear—Kendrick’s got the whole industry watching.

For now, all we can do is hit replay and let that 430% stream boost keep climbing.

 

Mia Brooks

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