Apple’s latest product launch captivated audiences with its stunning visuals and seamless transitions, but another element that stood out was the use of dynamic dance music throughout the presentation.
The tech giant chose tracks by Skrillex, Fred Again, and Justice to accompany its product reveals, bringing a fresh energy to the event.
“Rumble” by Skrillex, Fred Again & Flowdan set the pace early on, pumping up the audience with its high-octane beats. The track’s intense energy made it a perfect fit for Apple’s cutting-edge product showcases.
“Delilah (Pull Me Out of This)” by Fred Again provided a more melodic yet equally powerful atmosphere as the event progressed, illustrating Apple’s blend of innovation and creativity.
To cap off the presentation, Apple selected “D.A.N.C.E.” by Justice, a dance music classic, for the closing moments. This track brought an air of nostalgia while maintaining the event’s upbeat energy.
The use of these tracks was subtle yet impactful, enhancing the event’s overall experience. While Apple’s focus was on their latest hardware and software innovations, the choice of music contributed to an immersive experience, resonating particularly with fans of electronic and dance music.
This isn’t the first time Apple has used music strategically in their events, but the inclusion of these well-known dance tracks shows Apple’s continued effort to appeal to a younger, music-savvy audience.
H/T – Dancing Astronaut
