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Apple Likely to Pull The Trigger on iTunes

EDM News

We all saw it coming, but the rumours are only solidifying over time.

It will likely be the end of an era, as it is speculated that Apple will pull the trigger and shut down iTunes during the coming Worldwide Developers Conference (WWDC), taking place in San Jose, California from next Monday – Friday.


While rumours have been afloat for a while now, a solid move was when recently Apple wiped clean the iTunes social media and simply put a link guiding users to the Apple TV socials instead. Close to 20 years after the game-changing iTunes was introduced to the world at a similar conference, Apple may just use WWDC to announces not just its end, but its predecessors.

Very predominantly music streaming has taken over the markets outright over the purchase model, which iTunes thrived on. Apple themselves have seen this drastic rise with Apple Music’s 28 million plus paid subscribers. It was about time for a welcome change and the strategy the company seems to be moving towards is having dedicated applications for Music, TV, Podcasts, Books, etc. They also are in the work with rolling out these apps to the MacOS in addition to tweaking the existing ones on the iPhones and iPads.

As reported by Bloomberg,according to people familiar with the plans, the highlights of this years WWDC are set to be the changes Apple is planning to make towards their new generation of devices and software: Apple Watches that are more independent from iPhones, iPads with software that reduces the need for a laptop, apps that run on any Apple device, and growth areas such as augmented reality and personal health-care management.

Since it first started and ever since, iTunes had become the one-stop solution for Apple users to listen to music, watch movies and TV shows, listen to podcasts, and manage their devices for almost two decades. While over the last few years it did seem to become outdated and redundant, it will surely leave a void once it’s completely phased out. Once iTunes is gone, customers will apparently be able to manage their Apple gadgets through the Music app.

Love it or hate it, iTunes revolutionised how we consumed music digitally and helped battle piracy like none other. RIP old friend.

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Melody Siganporia

Content Writer | EDM News & Editorials at T.H.E - Music Essentials
Techie by day, rager by night. Full-time Expert at Apple and part-time writer with multiple EDM publications based in the Big Apple. My interest in the dance music scene began about 10 years ago and there was no looking back from there. I got involved with it on a professional level in 2013-2014 when I joined the core team for a leading music festival in India. Managing the entire Digital Marketing piece for them in addition to the Public Relations aspect, helped me gain insights into the industry. Upon moving to NYC a few years after, I decided to combine my passion for the music along with my flare with words and began contributing to EDM publications as a freelance writer.
Melody Siganporia
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