Avicii’s unreleased music was his ‘Best Music in Years,’ claims music executive


On Friday, the whole music industry and the fans were dejected due to the death of Swedish house producer/DJ – Avicii. Tributes started pouring in from those who have worked with or have been inspired by this maestro.

Over the span of his career, Tim had worked closely with multiple music executives, who represented various record labels. Among them, Neil Jacobson, president of Geffen Records had been working with Tim ever since ‘Levels’, the track that smashed the dance music charts and kick started the Swede’s career. The senior A&R executive continued working with Tim on his music ever since. He spoke to Tim 48 hours before his death and he confirmed that Avicii’s new album was finished.

Jacobson’s interview with the Variety has given us insights about Tim’s unreleased music. Below are few excerpts from the interview:

On being asked the status of Avicii’s next album this is what Jacobson had to say:

‘We were working on it and it was his best music in years, honestly. And I know because I [A&R’d] all of his albums. He was so inspired. He was so psyched. We had done a month of grinder sessions. We had to actually put end times on the sessions because Tim would just work for 16 hours straight, which was his nature. You had to pull him out. Like, “Tim, come on. Go to bed. Get some rest.” … It’s just a tragedy. We have this incredible, magical music.’

He added when asked about the fate of the record, ‘I have no idea. I’m going to sit down and talk to the family once everybody has a chance to take a breath. I’ve never actually had this happen with an artist I’ve worked with before and this closely. So, I don’t know. We’ll try to get some advice from the family and everybody’s going to put their heads together and try and do what we think Tim would want us to do.’

Jacobson also discussed about the features on this album, ‘There’s a few. I’d rather not say who. Tim had a list of people he was hoping we could reach out to for this album. That was actually the last communication I had from him two days ago, and that’s haunting.’

So, we’ll have to keep our fingers crossed and wait to see whether we are lucky enough to hear Avicii’s unleased music, which also happens to be his best music in years.

Ranjiv Asher
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