Burger King is going big in 2025 with a massive update to its stores and menu, and fans are already calling it a serious step up from McDonald’s.
In a bold move to boost the burger chain’s image and customer experience, Burger King’s parent company, Restaurant Brands International (RBI), announced on its latest earnings call that 400 locations will get a full facelift this year. That’s part of a longer-term plan to modernize 85% of all Burger King outlets by 2028.
At the center of this transformation is the “Sizzle” store model, a sleek, tech-forward layout featuring digital menu boards, in-store kiosks, upgraded decor, and faster mobile order pickup options. This isn’t a cosmetic glow-up, it’s a strategic bet that modern convenience and eye-catching design will bring more people through the doors (and drive-thrus).
Last year, Burger King remodeled 370 stores, and around 80 of them adopted the Sizzle model. The results? According to CEO Joshua Kobza, they saw notably higher sales. Now, the brand is doubling down.
But it’s not just about shiny new stores. Burger King is also rolling out new value deals and menu innovations aimed at winning over budget-conscious customers and curious foodies alike.
The $5 Duos and $7 Trios, which let customers mix and match two or three fan favorites for a low price, have proven popular. And premium upgrades like the Steakhouse Bacon Whopper are bringing a new flavor twist to the classics.
The push is part of RBI’s “Reclaim the Flame” initiative, a multi-year campaign first launched in 2022 with a $400 million investment. That included $150 million to improve digital tools and advertising, and $250 million to remodel and refresh stores. Now, they’re throwing in an additional $300 million to accelerate those efforts.
Burger King isn’t the only RBI brand getting attention. Tim Hortons is expanding, Popeyes is automating prep stations, and new partnerships like Ryan Reynolds’ breakfast box at Tims are helping drive buzz across the board.
Still, this wave of change is clearly focused on making Burger King a go-to spot again. For years, it’s lived in the shadow of McDonald’s, but with updated stores, smarter menus, and sleek tech rolling out in 400 locations this year, it’s finally showing signs of catching up, and maybe even pulling ahead in some eyes.
If you’re a BK fan, or just someone craving a fast-food refresh, keep an eye out. The flame-grilled future is coming to a city near you.
