Facebook launches its smart speaker, partners with Spotify, Pandora and iHeartRadio

facebook portal

Facebook has made its fans very happy with the launch of its very own smart speaker which will be Portal and Portal+. This device will primarily be a video communication device, which will compete with Google’s and Apple’s offerings.

The social media giant has also added the cherry to the pie by announcing its first partners that are, Spotify, Pandora, and iHeartRadio. The Portal device will be using AI-powered cameras and sound along with a hands-free voice control which will create a unique experience for its users.

To add to that, there is a rumor that Portal may tie up with Amazon Alexa into its devices which will become another music partner and can be activated within Portal by saying ‘Hey Portal.’ We wonder who the other partners for Portal are going to be.

Amongst all the confirmed partners Pandora has made an official statement saying –

“We’re teaming up with Facebook for its launch of Portal, two new video communicating devices for the home that allows users to engage in video chats with their closest friends and family, to help change that.”

“Thanks to Pandora, music can be part of the way you communicate. As of today, all listeners across ad-supported, Plus, and Premium tiers can play their music on Pandora using the power of their voice with Alexa, or share their favorite tunes while chatting with up to six friends directly on Portal’s touchscreen interface. And, when played, music will be magically synced across your portal devices – as f you were all in the room together.”

Well if Portal has partners like Spotify and Pandora partnering with them, every family is going to enjoy their choices of music together within their homes. While users are already enjoying these platforms on their personal devices like their phones and laptops, they will now have access to their favorite tunes and playlists on a hands-free voice control AI device. Isn’t that just amazing?

The Portal is currently available in the US on a pre-order basis with a price point of US $199 and the US $399 for Portal+. According to an Adobe Analytics study, 1,000 US consumers found that 48% will own one by the end of the year and 32% already have one now. We are sure that while the sale of Pandora will spread to the global market soon, it is going to be interesting to see music consumption patterns on the Portal.

Are you ready to buy a Portal for your home? Know more, here.

Paridhi Bhatiya


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