Sunburn, one of India’s most successful dance music festivals is making its debut in the melting pot of cultures – Melbourne with its club brand, Sunburn Reload in association with LIL B Entertainments.
After editions in Dubai, Muscat and Nepal, Sunburn seeks to further cement its position as the preferred music lifestyle brand of the millennial generation with its recent expansion to Australian markets.
Mr. Karan Singh, CEO, Sunburn states, “It is has always been our endeavor to give our global fans the homegrown brand experience through an intimate format on their home turf. We have been witnessing an increasing interest from Sunburn patrons from Australia which led us to incept a Melbourne edition.”
Sunburn Reload, Melbourne will feature Sunburn resident, DJ Shaan apart from and homegrown acts. The showcase will be held on the 11th of August 2017 at Studio 3, Crown Casio, Melbourne, Australia and will form a natural extension of the much-loved Mecca of Indian dance music festivals – Sunburn.
Mr. Mohit Batra, Founder, LIL B Entertainments states, “Australians are notoriously professional partiers. Melbourne has a rich electronic music history and is striking a balance between mass-market festivals and committed clubbing culture. We are extremely pleased to introduce a brand new festival in the marketplace.”