Is Adidas collaborating with Swedish House Mafia?

swedish house

Swedish House Mafia – uttering the name itself brings goosebumps to many of us. The trio have been so dearly loved across the globe that everyone is eagerly waiting for their return on stage since what feels like ages.

Most of us remember what happened in Miami, a day before Ultra Music Festival. Miami saw the posters of Swedish House Mafia, and it was marketed cleverly as a series of global brands including Nike and McDonalds were featured in a 3-pronged formation. We now have something similar happening in London.

A few minutes away from Amy Thomson’s (manager of SHM) office, on Brick Lane, the posters now display the Adidas logo just as other brands were in Miami and also has an address on them, “15 Hanbury Street” which is the address of the Adidas store at London’s East End.

swedish house

Image courtesy: EDMTunes

As this seems like a possible Adidas merchandise drop, the excitement is just going on building up. What it also is hinting at is that, the Swedish House Mafia Tour 2019 may also kick-off in London, which has hosted their biggest show ever in 2012, at the Milton Keynes Bowl.

We are being teased time and again, even when Sebastian Ingrosso hinted about the SHM X Nike sneakers. Maybe it is all going to be worth it, because, after-all they are the most loved pack and this return of theirs to the music scene will blow up a lot of minds who have been anxiously waiting over the years.

We can surely say now, that “Heaven’s Got A Plan For You”. Let’s wait till it unfolds.

Pavan Kumar


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