Undoubtedly a market which is booming when it comes to International Music, India will be the newest addition to the Lollapalooza family.
The multi genre Lollapalooza India will make its way to Mumbai on January 28-29th, 2023, marking the international festival’s debut in Asia. The festival will be promoted and co-produced by the mammoth BookMyShow, along with Perry Farrell, the founder of Lollapalooza and WME, as well as Live Nation’s – C3 Presents.
𝙒𝙚'𝙫𝙚 𝙖𝙧𝙧𝙞𝙫𝙚𝙙. 😮 #LollaIndia pic.twitter.com/9a6Mpd5N7y
— Lollapalooza India (@LollaIndia) July 27, 2022
While the exact venue for the festival has yet to be announced, the introductory announcement touts it as being “In the center of the city” and featuring 45 acts across 4 stages and spanning over 20 hours across the 2 days.
Speaking about their newest addition, Farrell said in a statement, “The music of India is transcendental, it draws our spirits East. Lollapalooza is an instrument for unity, peace, and education utilizing the universal languages of music and art to find common ground.”
Adding to that, Charlie Walker, Partner at C3 Presents said, “Lollapalooza has always been about exploring boundaries, musically and geographically. We are excited to introduce fans to an entirely new festival experience that has been a significant rite of passage for millions of music fans around the world for more than three decades.”
BookMyShow CEO and Founder Ashsih Hemrajani shared that bringing the festival to india has been in the works for well over four years now, but was delayed due to the pandemic. Sharing more about how the time was now right he shared. “Post-pandemic, the spends on live entertainment have gone up dramatically,” he says, noting that movie ticket sales have more than doubled pre-pandemic numbers. “There is huge pent-up demand.”
He also elaborated on how this partnership was not a one-off and described the partnership with Lollapalooza as “long-term” without specifying the number of years they have signed on to stage the festival in India. However, it won’t be a one-off. “We don’t go anywhere with the expectation of not going on forever,” says Walker. “We’re still going everywhere we’ve started one.”
While the lineup for the event has still not been announced, Billboard reported that the organizers expect to announce the lineup towards the end of August and also shared that the lineup will comprise about 60% of international acts and about 40% of homegrown Indian talent.
Lollapalooza is currently hosted in seven cities including Chicago, Berlin, Paris, Stockholm, Buenos Aires, Santiago, Sao Paulo and will now see the addition of Mumbai.
Registrations are now live on lollaindia.com and early-bird ticket sales will be going live on August 1.
H/T – Billboard
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