Percept Limited, the Indian media, entertainment and communications group, is all set to export the Sunburn and Bollyboom format next year.
With the 10th edition of Sunburn set to take place this December, Percept is looking ahead to even bigger expansions.
“Out of our intellectual properties Sunburn is the one that can help us grow our markets into Eastern Europe, South America, South Africa, Middle East and Asia,” said Percept Limited chairman and managing director, Harindra Singh. “Bollyboom is another property that we can take across the world in different formats to any place where people love Bollywood music. In the summer of 2017 we are planning an international calendar starting with tours in the U.S. and the U.K. We are closing deals now.”
Percept is set to spend approximately $5million on Sunburn 10 that will be hosted at the new Sunburn Hills location from Dec 28-31. With a huge artist lineup that can be found here, Sunburn Hills is all set to usher in a new era of electronic events and live-acts in the country.
Header image courtesy – www.businesstoday.com
H/T – Forbes
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