We live in an era where the availability of internet and technology have made us rely on our streaming services for music on our fingertips. Consumers in the Indian market are spoilt for choice with multiple services available such as Apple Music, Saavn and Gaana to name a few. However, one of the biggest players in the music streaming service industry, Sweden based Spotify has been missing on the sub-continent.
According to reports, the streaming giant has opened its office in Mumbai as per documents submitted to Ministry of Corporate Affairs. Although the setting up of their office in India shows signs that they are ready for business here, it is still not sure as to when Spotify will finally start offering its services in India.
The main challenge that Spotify will face in India is in terms of offering local and regional content. In this particular section, native players such as Gaana and Saavn have the competitive advantage. As a matter of fact, even Apple music is doing a good job in terms of their local content offering. But, the opening of a local office shows signs that Spotify might have some plans to tackle this particular challenge.
For Indians who have lived abroad for a while and used Spotify, seeing the Swedish music streaming service in India would be a moment of joy. As of Decemeber 2017, Spotify has 70 million subscribers when compared to Apple Music’s 30 million paid users and Gaana 50 million monthly active users.
Our fingers are crossed for the services to launch soon.
What streaming service do you currently use? And, are you looking forward to the launch of Spotify in India? Let us know below.
Stay tuned for further updates.
H/ T – BGR.IN
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