Starbucks is presenting customers with a fresh way to fuel up on protein.
The coffee company has brought out Protein Lattes and Protein Cold Foam beverages in stores across the country, beginning September 29, capitalizing on the increasing trend for protein beverages.
The new menu features ready-to-go protein-rich beverages and customization options where customers can add protein cold foam in a favorite flavor or protein-enhanced milk to any drink. Prices are store-based, with protein cold foam added for $2 and protein milk swaps for $1.
Starbucks Global Chief Brand Officer Tressie Lieberman clarified that the new proteins are included as part of the company’s overall Back to Starbucks initiative to update its menu. CEO Brian Niccol, who joined in September 2024, highlighted that the company is focused on staying relevant, innovative, and desirable. “Our new protein drinks harness the increasing consumer demand for protein in a creative, premium and tasty manner that only Starbucks can provide,” Lieberman stated.
This launch follows the company’s announcement on September 25 that it would cut about 900 jobs and close over 400 underperforming locations to align with its turnaround plan.
Starbucks Protein Cold Foam Drinks
The new cold foam protein lineup offers customers unique flavors and added nutrition, with each grande-sized drink packing extra grams of protein:
- Iced Banana Cream Protein Matcha: Unsweetened matcha green tea latte with traditional syrup, finished with Banana Protein Cold Foam (24g protein).
- Iced Vanilla Cream Protein Latte: Smooth iced latte finished with Vanilla Protein Cold Foam (26g protein).
- Chocolate Cream Protein Cold Brew: Cold Brew Coffee with Chocolate Protein Cold Foam and vanilla syrup (19g protein).
Customers may also incorporate flavored Protein Cold Foam into their preferred beverage, which comes in banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, plain no-sugar, and seasonal pumpkin or pecan flavors. Each adds roughly 15 grams of protein.
Starbucks Protein Lattes
Starbucks has launched protein-fortified milk, made fresh every day by baristas by mixing creamy 2% milk with whey protein. The new addition can be added to any hot or iced milk-based drink for the extra 12–16 grams of protein. The Protein Latte items on the menu are:
- Sugar-Free Vanilla Protein Matcha: Unsweetened matcha, protein-fortified milk, and sugar-free vanilla syrup (28–36g protein).
- Sugar-Free Vanilla Protein Latte: Espresso, protein-fortified milk, and sugar-free vanilla syrup (27–29g protein).
- Protein Matcha: Unsweetened matcha with traditional syrup and protein-enhanced milk (28–36g protein).
- Vanilla Protein Latte: Espresso, protein-enhanced milk, and sweet vanilla (27–29g protein).
With this introduction, Starbucks is positioning itself where wellness meets innovation, delivering a new level of personalization to attract customers looking for both energy and nutrition in their daily cup.
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