Sunburn, one of the world’s biggest dance music festival has roped in Ola, one of India’s most popular mobile applications for transportation, as the presenting partner for the 11th Season of Sunburn.
While Ola has been associated with the Sunburn in previous seasons, this will be the first year as presenting partners. The collaboration comes in fresh on the heels of the announcement of KYGO’S maiden India tour which will commence on 24th Nov in Hyderabad, followed by others in Delhi on 25th and 26th in Mumbai.
Sunburn’s association with Ola will cover verticals of promotions and content aggregation among others. In the past, Ola and Sunburn have run multiple digital and on-ground campaigns to engage with fans including in-app integrations, sweepstakes and contests for various Sunburn events. This year will witness multiple campaigns starting with the arena tours, leading up to the main festival in December, at Pune.
Sunburn will also custom curate content for Ola’s connected car platform for ridesharing, Ola Play. Ola’s commuters will have access to artist interactions, behind-the-scenes content, live event sets and highlights which will be customized based on customer preferences.
The music festival also provides an apt platform to create awareness on responsible partying among consumers. Under its award-winning #PeekeMatChala campaign, Ola will roll out a host of on-ground activities, urging festival patrons to hail a vehicle of their choice through Ola rather than driving under the influence of alcohol.
Speaking on the collaboration, Karan Singh, Global CEO Sunburn stated, “We’ve shared a great rapport with Ola in the past and have collaborated for our earlier seasons as well. We are delighted to have them on board as the presenting sponsor for Sunburn season 11 taking our association to the next level. They trendsetters and one of the leading brands in the country and we intend to jointly give fans the ultimate event experience. We are sure they will add immense value to brand Sunburn and vice versa and we look forward to kick start this association with hottest DJ of the generation, KYGO”
Expressing his views about this initiative, Mudit Shekhawat, Sr. Director, Marketing, Ola said, “Sunburn is one of the most-awaited music festivals of the year and we are thrilled to associate with them once again. With a star-studded line up and much anticipation, the festival is sure to create a lot of buzz. With Ola as the presenting partner, festival visitors will have easy and affordable access to smart mobility solutions ranging from top quality sedans under Prime Play to Ola Rentals where commuters can rent a cab for as many hours as they want. Festival patrons can also book our inter-city offering, Ola Outstation. We also, urge all Sunburn visitors to book an Ola and spread the message of responsible partying and driving.”