Victoria’s Secret is in crisis mode after a security incident.
On May 28, 2025, the lingerie giant abruptly shut down its entire U.S. website and some in-store services after detecting a major “security incident.” Visitors to the site were met with a black screen and a cryptic message: the company was “taking steps” to address the breach and would restore operations soon.
While the exact nature of the breach hasn’t been disclosed, one thing’s clear – it was serious enough for the brand to pull the plug on both online shopping and key systems inside some stores.
A spokesperson for Victoria’s Secret confirmed that third-party cybersecurity experts had been brought in, and emergency protocols were triggered immediately. “We took down our website and some in-store services as a precaution,” the statement said. “We’re working quickly and securely to restore operations.”
$2 Billion At Risk?
Digital sales brought in roughly $2 billion in revenue in 2024 – that’s nearly one-third of Victoria’s Secret’s total earnings. With online operations frozen, even temporarily, the financial hit could be significant. Investors agree: shares of Victoria’s Secret & Co. (VSCO) dropped nearly 7% on the day of the incident.
That’s not just a dip – that’s a body blow.
Data Breach? Maybe. Law Involved? Unknown.
What’s still unclear is what exactly was breached. No confirmation yet on whether customer data was compromised or whether law enforcement is involved. But in today’s climate – with major retailers, hospitals, and even tech giants regularly targeted – the silence is almost as worrying as the incident itself.
This news also comes as Victoria’s Secret faces intense scrutiny over its digital strategy and ongoing attempts to evolve the brand. It’s not just about lace and lingerie anymore – tech infrastructure is central to survival.
So What’s Next?
The company hasn’t said when the site will be back up or how long in-store services will be affected. Customers are being told to wait it out. For now, physical Victoria’s Secret and PINK stores remain open, but that’s small consolation for shoppers used to buying online.
With no clear timeline, mounting losses, and worried customers, the company is under pressure to fix this fast – and explain what went wrong.
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