With 3 million downloads in less than a week of its launch in India, YouTube Music is proving to become a top favourite among music lovers across the country.
From official songs, albums, thousands of playlists, artist radio and YouTube’s tremendous catalog of remixes, live performances, covers and music videos, YouTube Music app has one of the biggest and most vibrant music catalogues in the industry today.
To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube who said, “This year YouTube is celebrating 11 amazing years in India. We’re proud of the extraordinary growth across the platform, especially with music. Our tremendous scale and reach are why many talented artists and creators across India come to YouTube to share their voice with the world. It’s why we’re seeing Indian artists connect with fans from Delhi to New York and everywhere in between.”
Reinforcing YouTube’s commitment to the creative community in India, Lyor Cohen, Global Head of Music for YouTube said, “Week to week in 2019, an average one-fifth of the entries on the Global Top Songs chart featured Indian artists. The momentum is just getting started and it is truly exciting. We want to champion artists, give back to the industry, and work to better help artists, and labels meet their priorities. Most importantly, our teams are constantly working to strengthen our platform so artists can shine. We are incredibly excited to partner with Indian artists and labels to grow faster and go further. Whether it’s promoting a new video, album, tour or live stream, to ticketing and merchandising, the only place the music industry can touch both commerce and social interaction is YouTube.”
Right on Spotify’s tail in terms of making an entrance in the Indian market, YouTube Music is proving to be a bigger favourite than even Spotify in terms of content consumption. Which app do you prefer? Don’t forget to let us know in the comments’ section below!