One of the world’s largest and most successful dance music festivals, Sunburn brings to India another massive Sunburn arena tour chalked out for Mumbai, Pune, New Delhi, Chennai and Kolkata. An extensive tour phenomenon over 2 weekends, for the first time ever in India.
The Sunburn Arena is a format created under the brand umbrella of Sunburn, a brand by Percept Live to cater to dance music enthusiasts in various cities and play host to some of the top DJs in the world. In the past years Sunburn Arena has hosted world renowned DJs like Hardwell, Deadmau5, Armin van Buuren, Swedish House Mafia, Dash Berlin and Avicii to local shores.
The Dutch music giant Nick Van De Wall is coming back to India! Known popularly via his renowned stage name – Afrojack, the recipient of two Grammy Awards, returns to local shores once again to grace the iconic Sunburn Arena for a colossal 5-city national tour over 2 weekends back to back. With his talent continuing to be sought-after, Afrojack is one of most notable and iconic names in electronic dance music today. At only 26 years of age, he has made a large impact on the music industry and is a key player in the worldwide explosion and popularity of EDM. Afrojack will look to bring the party to the Indian subcontinent as he brings his famous style of Dutch, Progressive & Electro House into the heart of his Indian fans.
The tour will be propelled by the “A TEAM”, the official social community for Afrojack fans in India, an initiative to connect the fan with the artist. The community will also feature ‘AMBASSADORS’ who are on the leader board for “A TEAM” activities. Fans will be treated to a host of interactive activities like live chats with the artist, private dinner and after party indulgences with the artist, exclusive merchandise, backstage hangout with the artist and gaming sessions with the artist.
As part of this tour Mumbai event is Smirnoff Experience event. Afrojack tour is co-presented by Gionee, In association with Kingfisher packaged drinking water and Smirnoff Experience; styled by fbb in association with OLA, Skybags and Rayban. Official automobile partner is Renault.
The event will cater to two weeks of non-stop madness, kickstarting on the 27th of November in Delhi NCR followed by Pune on the 28th of November, Mumbai on the 29th of November, Kolkata on 5th of December and culminating in Kolkata on the 6th of December. This festival will be a prelude to the much-loved Sunburn Goa, one of the biggest music festivals globally and is a part of the season 9 campaign – “On The Road To Sunburn Goa 2015.’’
In 2013, Forbes magazine crowned Afrojack as #7 on ‘The World’s Highest Paid DJs List’ and this year The Hollywood Reporter called him ”a global icon” set ”to conquer the world.” A talented producer and artist, Afrojack is versatile and creative with his sound, whether creating club hits or producing and remixing for the likes of Beyonce, Pitbull or Madonna. Afrojack is adept at shifting between genres and playing with his sound and it’s easy to see why his skills are some of the most sought after in the world. In late 2013 Afrojack made history as he became the first DJ to ring the closing bell at NASDAQ Stock Market Exchange in New York, as electronic dance company, SFX, went public. This also came in the same week as Afrojack cemented his hands into the Hollywood Walk of Fame, the second DJ to ever do this and in doing so reinforced his position as a global music icon. On March 17 2015, Afrojack was featured in David Guetta’s single – Hey Mama in which he co-produced with Guetta. The song featured him along with Trinidadian born American singer and rapper Nicki Minaj, and Albanian-American singer Bebe Rexha. Afrojack recently announced a partnership with globally celebrated fashion label ‘G-Star Raw’ for his own line of Afrojack inspired designs that will be sold worldwide. He was also sought out by leading gaming company, Razer, to be a brand consultant on the development of future products. Afrojack has built a global brand that is recognized for influencing attitudes and championing new levels of change for the music world. It is clear from his exponential growth that there is no stopping him and at only 26 years old this is just the beginning.
The event will deliver the world’s best in technology, mind-blowing visuals and state of the art production in great synchronization. Music lovers can expect to witness an event at par with a global event. With a great mix of popular and underground music, this will be a festival for the true dance music fan, for whom music is a way of life.
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