Lalisa Manobal, better known as Lisa from BLACKPINK, has emerged as one of the most influential figures in the entertainment industry, also reflected in her net worth in 2025.
From her early days as a K-pop trainee in Thailand to becoming a global superstar, Lisa has successfully built a career that extends beyond music. With a powerful stage presence, impeccable dance skills, and a strong fashion influence, she has captivated audiences worldwide. In addition to her work with BLACKPINK, Lisa has pursued solo projects, lucrative endorsements, and even acting opportunities, all contributing to her impressive net worth.
As of 2025, Lisa’s financial success continues to skyrocket. Her wealth comes from various sources, including music sales, streaming revenue, brand endorsements, and investments. But just how rich is Lisa in 2025? Let’s take a detailed look at her net worth and how she has built her empire.
Lisa’s Net Worth in 2025: A Detailed Breakdown
Lisa’s estimated net worth as of 2025 stands at approximately $25 million. This impressive figure is a result of her multifaceted career, which includes earnings from BLACKPINK, her solo music ventures, sponsorship deals, and real estate investments.
Her net worth has seen steady growth over the years, thanks to BLACKPINK’s global dominance and her ability to branch out into solo projects. In 2024, she made headlines by launching her own management company, LLOUD, further increasing her financial and creative independence.
Lisa’s wealth also reflects her status as one of the most sought-after K-pop idols, with her influence stretching across music, fashion, and business. With continued projects in the pipeline, her net worth is expected to increase even further in 2025 and beyond.
How Lisa Makes Money: BLACKPINK, Solo Career & Endorsements
1. BLACKPINK’s Success
BLACKPINK, formed by YG Entertainment in 2016, quickly became a global phenomenon. As the group’s lead dancer and rapper, Lisa plays a crucial role in their success. BLACKPINK’s concerts, music releases, and merchandise sales contribute significantly to Lisa’s earnings.
Their Born Pink World Tour (2022-2023) grossed over $260 million, making it one of the highest-grossing tours by a female group. With BLACKPINK continuing to dominate the music industry in 2025, Lisa’s earnings from the group remain substantial.
2. Solo Career & Music Releases
Lisa’s solo debut in 2021 with her album “Lalisa” was a massive success. The title track’s music video broke YouTube records, and her single “Money” became an international hit. Since then, she has released more solo projects, including new singles in 2024, which have further solidified her place as a top solo artist.
Her solo music revenues come from album sales, streaming platforms like Spotify and Apple Music, and YouTube views, all contributing to her financial growth.
3. Lucrative Endorsement Deals
Lisa is one of the most marketable celebrities in the world, securing major brand endorsements with luxury fashion and beauty companies. Some of her most notable deals include:
- Louis Vuitton – As a global ambassador, Lisa has been the face of major campaigns.
- Bulgari – The luxury jewelry brand continues to collaborate with Lisa on exclusive collections.
- MAC Cosmetics – In 2020, she became the first K-pop idol to be named a global ambassador.
- Celine – Her association with the brand has positioned her as a fashion icon.
These deals reportedly earn her millions of dollars annually, making endorsements one of her most significant income streams.
Lisa’s Luxury Lifestyle: Real Estate & Investments
Lisa’s impressive earnings allow her to enjoy a luxurious lifestyle, including high-end properties and strategic investments.
1. Real Estate Holdings
Lisa owns multiple properties around the world, including:
- A $3.95 million mansion in Beverly Hills, California, purchased in early 2024.
- A $5.2 million duplex in Seoul, located in the upscale neighborhood of Seongbuk-dong.
These properties not only serve as luxurious residences but also as valuable investments that continue to appreciate over time.
2. Business Ventures
Lisa took a bold step in 2024 by launching LLOUD, her own entertainment company. This move gives her more control over her music, branding, and business decisions, allowing her to maximize her earnings.
Additionally, she has invested in stocks and fashion ventures, ensuring financial stability beyond her entertainment career.
What’s Next for Lisa? Future Plans & Projects
Lisa shows no signs of slowing down in 2025. Some of her exciting upcoming projects include:
- BLACKPINK’s Next Album & World Tour – The group is rumored to be working on new music with confirmed plans for another massive world tour.
- More Solo Music – Lisa is expected to release additional singles or a new album later in the year.
- Acting Career – She made her acting debut in 2025 with HBO’s “The White Lotus” Season 3, opening up a new avenue for her career.
- Expanding Her Business – With LLOUD gaining traction, Lisa may sign new artists or launch her own fashion and beauty brands.
With her continuous growth in multiple industries, Lisa’s net worth is expected to exceed $30 million by the end of 2025.
Lisa’s journey from a young trainee in Thailand to an international superstar is nothing short of inspiring. With a net worth of $28 million in 2025, she is one of the wealthiest and most influential K-pop artists today. Her diverse income sources, including BLACKPINK, solo music, endorsements, acting, and business ventures, ensure that her financial success will only continue to grow.
As she ventures into new artistic and business opportunities, Lisa remains at the forefront of global entertainment, proving that she is more than just a performer, she is a brand, an entrepreneur, and a powerhouse in her own right.
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