
How Squid Game Went from Rejection to $900 Million Revenue Phenomenon
Season 2 dominated Netflix’s non-English TV list with 58.2 million views in just a week, reaching the top spot in 91 countries. This level of success highlights its global appeal, proving that language barriers mean little in the world of storytelling.
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The Journey of Rejection
The road to success wasn’t easy. Creator Hwang Dong-hyuk faced over a decade of rejections. The concept, conceived in 2009, was dismissed as “too grotesque” and “commercially unviable.” Struggling to fund his vision, Hwang even sold his laptop to pay rent. His determination eventually led Netflix to greenlight the project, and the rest is history.
Breaking Records
Since its debut in September 2021, Squid Game has amassed an incredible 1.65 billion viewing hours. Its storytelling—centered around survival games that mirror societal inequalities—struck a chord worldwide. The protagonist, Seong Gi-hun, reflects Hwang’s own struggles, making the series deeply personal and relatable.
The Struggles Behind the Scenes
Despite its phenomenal success, Hwang shared that his compensation for Season 1 wasn’t reflective of the show’s massive earnings. This financial disparity motivated him to return with Season 2, further exploring the world of Squid Game while setting the stage for an anticipated Season 3.
What Makes Squid Game So Popular?
- Universal Themes: The series explores human greed, desperation, and morality under pressure, resonating with audiences globally.
- Gripping Storytelling: Each episode leaves viewers on the edge of their seats, creating binge-worthy content.
- Relatable Characters: The struggles of Seong Gi-hun and Cho Sang-woo mirror real-world societal pressures.
Season 3 on the Horizon
With Season 3 reportedly dropping in a few months, fans are eager to see how the series will conclude. Rumors suggest even more intense games and deeper character arcs, making it one of the most anticipated releases on Netflix.
Lessons from Squid Game’s Success
Squid Game’s journey from rejection to global domination teaches us the importance of resilience and creative vision. It also highlights how platforms like Netflix can bring unique stories to the forefront, giving them the global audience they deserve.
The success of Squid Game showcases the power of compelling storytelling and the global reach of streaming platforms. With Season 3 on the horizon and fans eager for what’s next, now might be the perfect time to explore affordable streaming options. For those looking to maximize their entertainment budget, check out the Best Bundles of 2025 to enjoy a variety of premium content without breaking the bank.
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