Something is clearly off in the world of It Ends With Us, the film’s author, Colleen Hoover, has seemingly erased all traces of stars Blake Lively and Justin Baldoni from her Instagram—right in the middle of their high-profile legal battle.
Hoover’s Social Media Cleanse
Fans noticed the sudden change after Hoover returned to Instagram this week. While she still follows Lively, all posts featuring Lively and Baldoni have vanished. The promotional tour for It Ends With Us from last summer? Gone. Any reference to her once-enthusiastic support for the adaptation? Deleted.
Why Did She Do It?
The timing raises eyebrows. Colleen Hoover had taken a social media break just as Blake Lively sued Justin Baldoni for sexual harassment and emotional distress. Baldoni later fired back with a $400 million defamation lawsuit against both Lively and her husband, Ryan Reynolds. With the controversy growing, Hoover’s quiet Instagram cleanup feels intentional.
Shifting Focus to Verity
Instead of addressing the situation, Hoover is focusing on her next big project—Verity, another adaptation of her work starring Anne Hathaway. It looks like she’s distancing herself from the turmoil surrounding It Ends With Us while shifting her attention to something less controversial.
The Leaked Voice Note
Adding fuel to the fire, a leaked voice note recently surfaced. In it, Baldoni reportedly apologizes to Lively for questioning her script changes during a key rooftop scene. He admits he “f***ed up” and expresses regret for how he made her feel. The voice note, recorded before their fallout, paints a complicated picture of their working relationship.
What do you think? Is Hoover trying to stay neutral, or is this a sign she’s taking sides? Drop your thoughts in the comments!
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