Since their return to the scene, Swedish House Mafia have been relentless and on their toes, collaborating and working with an array of companies across sectors.
After their recent collaboration with the Swedish Home & Furnishings giant IKEA, they now have their eyes set on the world of fashion.
In their most recent collaboration, the trio comprised of Axwell, Sebastian Ingrosso and Steve Angello, has teamed up with New York City based 1017 ALYX 9SM, a company that was originally founded in 2015 by Matthew M. Williams, as simply ALYX, but has since been rebranded and reinvented in recent years.
ALYX as a brand has over the years built quite the name for itself in the realm of fashion after working with high end brands such as Dior, Nike, Moncler, and Bang & Olufsen.
— Swedish House Mafia (@swedishousemfia) November 24, 2022
The collection is small and consists of designs for a short sleeve and a long sleeve t-shirt, a hoodie and a hat. In a recent release, the trio shared their excitement behind collaborating with the brand saying, “We met Matthew for the first time around 10 years ago in Stockholm. Our first conversation together about the strong relationship between fashion and music. Since we met we have been following his career and always wanted to work with Matthew. Now we finally felt the timing was right to have our aesthetic’s combine for a capsule collection.”
Echoing the excitement, the 1017 ALYX 9SM team said, “The 1017 ALYX 9SM team is a big fan of the band and collaborating with them brought together the passion for fashion and for music the brand is built on with its unconventional approach to design, making this collaboration a perfect match for a meaningful connection.”
You can shop the capsule collection here.
H/T – We Rave You