Alix Earle, Ms. Rachel, and Mikayla Nogueira have officially joined the millionaire influencer club, with their 2025 earnings now revealed in Forbes’ Top 50 Creators list.
Together with fellow digital stars like MrBeast, Dhar Mann, and Alex Cooper, these internet personalities helped rake in a staggering $853 million this year alone. From YouTube to TikTok, content is proving to be one of the most lucrative industries out there, and these names are leading the charge.
Topping the entire list is MrBeast, who took home $85 million thanks to his high-stakes YouTube stunts and business ventures. Right behind him are Dhar Mann at $56 million and Jake Paul with $50 million. Rhett & Link, known for their long-running comedy series, followed closely with $36 million in earnings.
Alex Cooper stands tall as the highest-earning woman on the list, pulling in $32 million. Her success stems from her Call Her Daddy podcast (formerly with Spotify, now on SiriusXM), as well as her Unwell Hydration brand and several other big-name sponsorships. Despite all that, Alex remains selective about her brand partnerships. On the Boyfriend Material podcast, she revealed turning down an $8 million deal, saying she didn’t believe in the product enough to put her face next to it.
Children’s content queen Ms. Rachel (real name Rachel Accurso) has made $23 million with her educational videos, which now stream on Netflix alongside her massively successful YouTube content. In the lifestyle and beauty space, Alix Earle earned $8 million, while viral beauty guru Mikayla Nogueira brought in $7.8 million. Nara Smith, who’s expecting her fourth child with Lucky Blue Smith, raked in $9 million this year.
Comedian Jake Shane also made waves with $9 million in revenue, stemming from his Therapuss podcast, live tours, and a dedicated fanbase. He credited his financial success to his community, saying, “They let me be myself and find different ways to make them laugh.”
These earnings not only highlight the massive influence these creators have but also mark a shift in how digital talent can scale their brands beyond social media. Whether it’s educational content, beauty reviews, or podcasts, creators like Alix Earle, Ms. Rachel, and Mikayla Nogueira are turning their platforms into full-blown empires with impressive earnings in 2025.
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