Bojangles just made breakfast a lot more exciting, and competitive, with the launch of their new $4.49 Bo-Rito, clearly stepping up against Taco Bell’s crispy chicken burrito drop.
The Southern fast food chain, known for its hearty biscuits and gravy, is now wrapping its famous breakfast staples into a tortilla, bringing all the heat and flavor in one hand-held bite. Fans of on-the-go breakfast are buzzing already.
This new Bo-Rito isn’t just a side act, it’s packed with sausage, eggs, crispy Bo-Rounds, Monterey Jack cheese, and topped off with a generous drizzle of sausage gravy. And yes, you get a side of Texas Pete hot sauce to fire things up. The item is available now at participating Bojangles locations through mid-August, giving breakfast lovers a limited window to try it out.
Marshall Scarborough, the VP of Menu and Culinary Innovation, called it a “full-size breakfast, all wrapped up in a legit tortilla” and perfect for those constantly on the move. CMO Tom Boland also chimed in, hyping the Bo-Rito as the “bold, flavorful answer” to what Bojangles fans have been craving for something new at breakfast.
The release couldn’t come at a better time, as Taco Bell recently revived its Crispy Chicken Tacos and dropped its own Crispy Chicken Burritos. It seems the breakfast wars are heating up, and Bojangles is making sure it’s not left behind. With 800+ locations across the US, the brand may not have Taco Bell’s 8,000-store reach, but it’s certainly making noise with bold new menu items and expansion plans.
Guests can snag the Bo-Rito solo or as part of a combo with Bo-Tato Rounds and a drink. It’s being praised for taking all the breakfast favorites Bojangles is loved for and giving them a new, convenient format. The tortilla may be a new vessel, but the flavors are as classic as ever.
And Bojangles isn’t just thinking about the next meal, they’re thinking long-term. The company has locked in expansion deals across Southern California and Houston. By September, fans in these cities can expect new stores bringing Bojangles’ signature flavors and Southern hospitality. “These expansions mark a bold step forward,” said franchise VP Brooks Speirs, confirming their strategy to take Bojangles to even more communities coast to coast.
While the Bo-Rito makes waves, fast food giants are fiercely competing with value meals. Taco Bell’s Luxe Cravings Box is still a big hitter at $7, loaded with fan favorites. McDonald’s is holding the line with its $5 Meal Deal, offering McDoubles and nuggets. Wendy’s brings the heat with its $5 Biggie Bag, and Burger King’s $5 Your Way Meal is sticking around for hungry lunch crowds.
But it’s Bojangles’ turn to shine in the breakfast game. The Bo-Rito, priced at just $4.49, is giving the others a serious run for their money, especially as consumers search for affordable meals that don’t skimp on flavor or portion size. Whether you’re team biscuit or team burrito, this new wrap is worth a morning stop.
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