Pro Football Hall of Famer and Tampa Bay legend Rondé Barber is making waves away from the gridiron, announcing a significant business venture as he becomes an equity partner with Crooked Tea.
The news, announced Thursday, follows closely on the heels of Crooked Tea announcing its formal partnership with the Tampa Bay Buccaneers in celebration of their 50th season.
This new business is one of Barber’s first major forays into the world of business since his 2023 Hall of Fame induction. Barber, who spent his entire 16-year NFL career with the Buccaneers, indicated the move was motivated by values and lifestyle.
“Always been careful about what I put in my body, and Crooked Tea being zero sugar, organic, gluten-free, it’s a standout,” said Barber. “This is not a plug. I’m a stakeholder, I’m invested, and I’m excited to assist in building a brand that embodies Tampa Bay and offers fans a better option on game day and beyond.”
How is Crooked Tea unique?
Crooked Tea stands out as the first of its type, a zero-sugar, gluten-free, USDA organic hard iced tea. Unlike other hard teas on the market, it seeks to offer a healthier choice but still with the flavor and hydration.
Crooked Tea is already available on tap for fans at games at Raymond James Stadium, making it the official hard tea of Buccaneers fans who are seeking a guilt-free celebratory drink.
Key takeaways from the launch:
Rondé Barber comes on board as an equity partner, not merely an ambassador.
Crooked Tea is zero sugar, organic, and gluten-free for health-focused consumers.
The brand now exists at Raymond James Stadium, the home of the Tampa Bay Buccaneers.
The launch coincides with the Bucs’ 50th season celebration, emphasizing its strong local roots.
To Barber, this is not simply about beverages, it’s about building something sustainable and true to the fans who desire wiser options. His collaboration with Crooked Tea also speaks to an increased trend among athletes entering the corporate space with investments that resonate with their own personal values.
With Crooked Tea taking off, Barber’s association will help further enhance both the brand’s reputation and its visibility. Having Tampa Bay supporters already warming up to the product during stadium activities, the brand will establish its space in the thriving hard tea industry.
Crooked Tea’s alignment with a hometown legend such as Barber solidifies its reputation not only as yet another drink company, but as a brand that is genuinely rooted in the Tampa Bay community.
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