Nike’s stock has tumbled more than 20% in 2025, and with Q4 earnings looming, Wall Street’s forecast isn’t offering much optimism.
Following a rocky 2024 that ended with the ouster of CEO John Donahoe, Nike appointed veteran executive Elliott Hill to turn things around. But that leadership shift hasn’t eased investor anxiety. Nike stock is already down more than 20% this year, and the upcoming earnings report could determine whether it sinks even lower.
With investor confidence shaken, the Nike stock earnings forecast 2025 has become a critical benchmark for gauging the company’s recovery potential.
Wall Street is bracing for a sharp year-over-year decline. Analysts expect Nike to post just $0.11 in GAAP earnings per share for Q4 2025, down from $0.99 a year ago, on revenue of $10.7 billion, according to FactSet. That’s a steep fall from last year’s $12.6 billion in revenue. Notably, 21 out of 23 analysts have cut their EPS forecasts in recent weeks.
Technically, Nike is looking vulnerable. It’s broken down from a four-month rising wedge pattern and fallen below its 21-day EMA. It’s now testing key support at the 50-day SMA, hovering near $59.50. A close below this level could trigger a broader selloff.
The MACD indicator also flipped bearish, and the RSI is weakening, further suggesting downward pressure.
“Nike is at a make-or-break level,” says Saqib Iqbal of Becoin.net. “A weak print this quarter could send the stock into multi-year lows.”
Investors are now watching Thursday’s earnings call closely. With consumer demand softening and technicals flashing red, Nike’s 2025 earnings forecast may set the tone for what’s to come.
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